THE WAY IT STARTED
In 2011, Brad and I went on a wonderful tropical vacation and I wanted to purchase a new dress for a delicious outdoor dinner we had planned. I wanted a flattering, versatile, vibrant dress that reflected my personality but properly covered a wise woman of my age and figure. After browsing almost every store, I realized I was shopping for a product that did not exist. It was that experience and with Brad’s support that I sought to create a line of confidence boosting styles with supremely crafted pieces constructed with innovative fabrics that happen to look amazing, too. I was determined to empower women to feel confident and beautiful in what they wear as they tackle life every day, so I left my former career in marketing and advertising behind and began designing dresses to truly inspire women to be comfortable in their own style.
THE WAY WE'VE GROWN
In 2012, I produced my first run of dresses and named them after my favorite travel destinations. That tradition continues today as does my practice of designing with vibrant colors and exclusive prints. Since my early days of sewing dresses for friends, I have grown the line and my team. I am now supported by a small, but powerful team of women and that is why I am extremely proud to lead this line of clothing for real women, run by real women. As the world of fashion is evolving, so are my designs. It is my hope that you love every article of clothing you purchase as much, if not more, than I loved designing it.
WAY TO DRESS
I created this line with versatility in mind. Whether you are the Mom on the Go, a Sporty Chic Athlete, the Polished Prep, the Effortless Entrepreneur or like my team; an awe-inspiring melting pot of all the powerful personalities above, I hope my styles adapt to your modern, multitasking lifestyles. I am motivated by real women like our customers every day and that is why fitting real women is my passion and I believe my purpose in life. A Katherine Way style will safely carry you from a breezy day on the links right to a home cooked meal with your family or all the way through a road trip to visit your college girlfriends with ease and that is why we feel it is the most beautiful and confident #WaytoDress.
MEET THE TEAM
If you'd like to tell us what you think, contact us or send one of us an email below!